Brand identity for a business consultant, based on the golden ratio and the Greek letter PHI.
“Paul is an imaginative and painstaking designer. I asked Paul to design branding for my new one person consultancy. I was delighted with his work. I gave him an exacting but somewhat conceptual brief. He responded to the creative challenge with élan.
His branding has given my business style and class.”
His branding has given my business style and class.”
Peter Horrocks CBE
Chairman, SEMLEP (South East Midlands Local Enterprise Partnership). Former Vice-Chancellor Open University, Former Director BBC World Service
Chairman, SEMLEP (South East Midlands Local Enterprise Partnership). Former Vice-Chancellor Open University, Former Director BBC World Service
The brief for this identity for a human resources company was to create a corporate professional logo which would also reflect the personality of the owner. The rounded typography and the human element represented by the person in the letter 'O' adds a sense of fun, whilst remaining corporate enough to fit into the HR market.
To get away from the corporate logo, this identity uses a freeform brushstroke word mark with simple pictoral icons to emulate the freedom and love of the outdoors associated with camping.
Working for Retail Week I produced a brand extension logo for Retail Week Prospect – a brand extension for Retail Week, offering access to exclusive company data for sales leads.
I created a number of identities for the British Retail Consortium for events such as Retail Week CX, Retail 2020 and the Annual Retail Industry Lecture as well as collateral such as event brochures, slides, banners and name badges.
The Joint – award winning post production company in Soho, London – extensive campaign with a myriad of applications including identity manual, mousemats, signage, cab dockets, badges, tape labels, ads, Christmas cards and screen savers.
Above: Ground Control – a gardening maintenance service; Below: Greater London Gas Ltd. – identity for a plumbing company
Kentish Carousel – 1930s style 'gypsy jazz' swing band from Kentish Town - collateral produced includes logo and roundel, posters, flyers, mailers and T-shirts
CSN CIC was a rebrand from the previous brand campaign for CSN Consultancy Ltd. established in 1993. An education consultancy, working with secondary schools, they wanted to distance their brand from the 'consultancy' tag and direct it more towards communities. The new logo took on a more freeform look than the structured rigidity of the previous logo which was made from an ordered series of squares.
Not Just Food – a consultancy for the food industry and subscription service
An elegant but simple brand logo for Edith Bariez – specialising in branded leather wallets for sale on Amazon Shop
This pub in Newent, Gloucestershire wanted to replace their traditional pub branding with something more modern
The Legs of Steel logo was created for an annual charity bike ride
The Kitchen Directory was established in 2008 and was aimed at the high end kitchen design market and working with top kitchen brands and companies to establish a UK wide directory of the best kitchen companies funded by advertising
Xcess Trading Ltd was founded in 2011 by former Apprentice candidate, Debra Barr seeing a gap in the retail clearance market
Walking in Stilettos is a company specialising in safe, elegant and confident walking in heels
Global advertising agency PHD commissioned me to design a brand mantra for their UK HQ which would follow the brand guidelines whilst using type in a new and exciting way. It was later translated and installed in their French office.
